Airline websites have seen visitor numbers drop by as much as 32% this year as a result of the continuing economic crisis, according to figures from marketing research company Com Score. The decline in visitors has been felt hardest by British Airways, who experienced a 54% plunge in UK visitors in the period of October 2007 to October 2008.
The decline means that BA is now the third most visited airline website behind the two leading low cost airlines, easyJet and Ryanair. easyJet had just over 2 million users despite a 26% fall year on year, whilst low cost rival Ryanair welcomed 1.7 million users.
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